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FTX Acquires Storybook Brawl

LSV shares exciting news about Storybook Brawl's future!

I've got exciting news to share today - FTX US has acquired Good Luck Games (that's us, the creators of Storybook Brawl), and we are thrilled to finally get to announce it. Good Luck Games started as a tiny team in 2019, with just Matt Place, Josh Utter-Leyton, and Matt Nass as founders. Their vision was to make a fun indie game that combined engaging gameplay with deep strategy, and after adding John Conbere (our Lead Engineer) to the team, they were able to make it happen. The goal was to make the best game possible given the resources at hand, and Storybook Brawl was as fun as hoped. I can personally speak to that, as I joined the team last year almost immediately after SBB went into Early Access.


All it took was a couple days of playing the game and I was hooked, and wanted to be a part of it - the combination of the game and the team was irresistible. I mention that because those same qualities are what attracted FTX, and their team (as well as their co-founder, Sam Bankman-Fried) fell in love with the game as well.

Not only did the team at FTX love the game, they saw a ton of potential there as well. Take a look at this quote from Sam, featured in the press release from earlier today:

“We couldn’t stop playing Storybook Brawl when it became available on Early Access in Steam last summer,” commented Sam Bankman-Fried, co-founder of FTX. “Outside of it being an incredibly fun game our whole office enjoys, with its highly engaging gameplay and free-to-play model, we saw an opportunity to be the vanguard for the ethical integration of gaming and crypto transactions in a way that hasn’t yet been done in this space.”


After talking about the potential FTX saw in Storybook Brawl, and thanks to our familiarity and confidence in FTX and their leadership, we were excited to team up. As you may know, FTX already sponsors both Limited and Constructed Resources, podcasts I host, and they've been fantastic to work with. This acquisition gives us the opportunity to take Storybook Brawl to the next level, and we are already putting those resources into play - we recently launched our partnership with Untapped.gg, we had a ton of popular streamers put Storybook Brawl in front of new audiences, and we've got a big Organized Play announcement coming soon. Thanks to FTX, we've got plans to make Storybook Brawl the best it can be, and these examples are just the beginning.

Blockchain and Storybook Brawl

When it comes to how blockchain technology fits into the picture for Storybook Brawl, I can share our perspective and where we are planning to go, though I don't have specifics yet. The guiding principles we are using when it comes to integrating this technology are these:

We are currently working on and prototyping a variety of approaches, and will let you know when we have a better idea of the direction we are headed. For a more in-depth conversation about this, I sat down with Matt Place to chat.

We here at Good Luck Games are excited for what comes next, and would like to thank all of our players for making Storybook Brawl and its community what it is today. Feel free to reach out to us on Twitter or by joining our Discord, and we will see you in the queues!